P E R S O N A L B R A N D
The Werewolf Variant
Crafting a personal brand is not easy. You want something simple, recognizable, and evolvable. Something that resonates and connects with you on a personal level. For me, it’s wolves; they’re my inner animal, my Familiar, my Patronus; I’ve always felt deeply connected to them on a spiritual level.
"The wolf on the hill is not as hungry as the wolf climbing the hill."
- Arnold Schwarzenegger
It took years of revisions and iterations to get where it is now. Dozens of colour palettes, alignment options, and font choices were made before the design was “finalized”.
But, of course, it’s never “final”.
It began as a placeholder logo for design projects but quickly emerged as the leader for my new brand.
Mood Boards & Style Tiles
Mood boards/style tiles are key parts of the creative process. They give everyone involved a clear visual sense of the direction before the real work begins. Laying out elements such as colours, fonts, and imagery early helps designers and clients get on the same page about the look and feel.
Think of them as a visual guide. They pull inspiration together, which helps avoid misunderstandings and reduces costly or time-consuming revisions later.
