Hey,
I’m Aaron.

A graphic designer and illustrator with over 20 years of experience, and a passion for design that makes people think.

Empathetic. Experienced. Versatile.

These values shape how I work and how I support you. My process is simple and thoughtful, designed to keep things clear from the very beginning. I take time to listen, understand what matters to you, and move forward with care and intention.

I believe the best results come from openness and collaboration. With clear steps and honest communication throughout, the process stays focused, supportive, and easy to follow.

City of London

About The Project:

In 2019, Digital Echidna partnered with the City of London to update their website and brand colours. We produced a website and a fresh Style Library, including a component library and a complete iconography set, to coincide with the launch of the new website.

Visit London.Ca

Old Process

Wireframes are an important step in the design process because they help uncover usability issues, design flaws, and navigation headaches early—before anyone sinks serious time or budget into building the wrong thing.

By stripping away visual polish such as colour and imagery, they keep the focus where it should be: structure, functionality, and an intuitive user experience.

It’s a smarter way to test ideas, make quick refinements, and avoid expensive surprises later.

“This is not a tweaking of our current website, it’s an entire refresh.”

New Look

Style Tiles and/or Brand Guides help keep your brand’s look and feel consistent through ongoing changes and constant updates.

It’s important to keep current, especially when onboarding new employees or working with freelancers who need to adhere to guidelines.