Working Together to Build Your Best Life
Keyframe Communications partnered with Embodied Resilience (ER) for a brand awareness campaign to coincide with their new, inclusive messaging.
ER wanted to let the London area know who they are and what they believe in. Specifically, that everyone needs help, and inclusivity, privacy, and care for neurodivergent youth and adults, including ADHD, Autism & AuDHD, Depression, Bipolar, and C-PTSD, is their specialty. “Where healing is personal, and care is collaborative.”
Approved Designs
Always-On Concepts
While the primary focus of the new campaign was to promote their individual categories of mental health care, we also wanted to create a few ads that ER could run year-round, focusing on intimate 1-on-1 care.
“You don’t need to explain yourself here. You’re met with respect, skill, and care that’s designed for you.”
The original designs for this campaign were created in 2024, but upon re-visiting this project, I see what I can do differently. And if I were to redesign and refine them, these old concepts are what I would’ve chosen to move forward with.
They’re not complete concepts (missing CTAs and contact info, etc), but, hey, they are concepts, after all.
(And, personally, I think the concepts have more life and visual presence than the approved designs, but don’t tell anyone I said that.)
P R O J E C T D E T A I L S
About:
Embodied Resilience wanted to share its core values and services with the London area. We designed a series. of evergreen ads that highlighted said message, all while rolling out their updated brand and colour aesthetics.
Services Include:
Psychotherapy, Physiotherapy, and Massage Therapy.
Result:
The final, approved ads were created for distribution across all social media platforms, which meant altering. the designs for horizontal, vertical, ultra-wide, and ultra-tall versions.
Industry:
Created:
Health & Wellness
2024