Embodied
Resilience
Working Together
to Build Your Best Life
Keyframe Communications partnered with Embodied Resilience (ER) on a brand awareness campaign to coincide with their new, inclusive messaging.
ER wanted to let the London area know who they are and what they believe in.
Specifically, they want everyone to know that they need help and that inclusivity, privacy, and care for neurodivergent youth and adults, including ADHD, Autism & AuDHD, Depression, Bipolar, and C-PTSD, are their specialties.
Brand
Awareness
Ads
Always-On Concepts
While the primary focus of the new campaign was to promote their individual categories of mental health care, we also wanted to create a few ads that ER could run year-round, focusing on intimate 1-on-1 care.
“You don’t need to explain yourself here. You’re met with respect, skill, and care that’s designed for you.”
The Lost
Concepts
The original designs for this campaign were created in 2024, but upon revisiting this project, I see what I can do differently. And if I were to redesign and refine them, these old concepts are what I would’ve chosen to move forward with.
They’re not complete (missing CTAs, contact info, etc, etc), but hey, they are concepts, after all.
Project
Overview
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Embodied Resilience wanted to share its core values and services with the London area. We designed a series of evergreen ads that highlighted this message, all while rolling out their updated brand and colour aesthetics.
Services Include:
Psychotherapy, Physiotherapy, and Massage Therapy. -
The final, approved ads were created for distribution across all social media platforms, which meant altering. the designs for horizontal, vertical, ultra-wide, and ultra-tall versions.
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2014
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Health & Wellness