Arts Touring Connector

Ontario Presents came to us with a project: re-vamp the “Ontario Presents” logo something more up-to-date. They wanted the new logo to be strong and clean, responsive and available in English and French.

Something that I try to keep in mind when creating logos/brands is “if I hand my card to an international person, what would their first thought be as to what my company does?”

We went through several rounds of concepts and revisions. The Cultch, CAPACOA, and Peanut Butter Studio were among some of the inspirations and references thrown around, but we decided to go with something simpler.

We played with imagery that encapsulates “the arts” and “performing”; arrows, globes, chains, pathways, a microphone, a theatre stage, etc. None of those symbols worked well; they were too limiting to a single category. (music, painting, photography, singing, etc)

ATC-Mockup-Urban-Poster-Singular.jpg
creative-flyer-ATC-poster.png
ATC-Mockup-Lanyard.png
ATC-Mockup-Paper.png
street-sticker-ATCposter.png
ATC-Mockup-Smartphone.jpg

Eventually, we landed on a combination of the infinity symbol and chain to represent the infinite number of connections you can make in the arts community.

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